Japan Tea Reviews

How French entrepreneurs hope to save Japanese matcha blends

July 3, 2018

As I’m living in Japan and getting more and more acquainted with Japanese tea cultivars, and styles of matcha, I’m also sliding deeper and deeper down the Japanese tea rabbit hole. Here in the rabbit hole I’ve been learning that as much as there is staunch tradition, rules, and ‘ways of doing things,’ there is also a ton of tea innovation and re-imaginings of classics being done by young entrepreneurs in the space.

It’s with that that today I want to talk about Material Matcha Uji, a company founded by two Frenchmen expats living in Japan, who are working with traditional tea farms in Japan using ancient blending techniques, to create modern, daily drinkable matcha blends.